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The Client
The Icon Foundation is a public-benefit, non-profit that supports open development of decentralized technology.
The Issue
Origin wants to increase brand awareness in the crypto world.
The Task
Develop an organic, grass-roots following in the crypto world through content creation
Action
Create 25+ sketch comedy videos, filmed in studios across LA and San Diego, to be used in establishing the “Crypto Dingo” movement.
Content
Results - Over 30,000+ followers across platforms and 70,000+ views on YouTube in the first 4 months.
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