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The Client

The Icon Foundation is a public-benefit, non-profit that supports open development of decentralized technology.

The Issue

Origin wants to increase brand awareness in the crypto world.

The Task

 Develop an organic, grass-roots following in the crypto world through content creation


Create 25+ sketch comedy videos, filmed in studios across LA and San Diego, to be used in establishing the “Crypto Dingo” movement.


Results - Over 30,000+ followers across platforms and 70,000+ views on YouTube in the first 4 months.

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