Customer Journey
Grab attention online
Brand message video - Show why someone should work for EA Sween
Reinforce decision to stay at EA Sween
The Client
EA Sween Company is a national food manufacturing and distribution company with facilities in multiple states.
The Issue
EA Sween Company needed to hire more workers to solve their labor shortage.
The Task
Create a digital hiring campaign to attract new workers.
Action
Produce and direct, across multiple states, a core Brand Message Video for EA Sween Careers homepage.
Develop media buying strategy and develop/execute a micro-content (short, promotional videos) strategy.
Produce and direct multiple employee testimonials for website and re-targeting purposes.
Results - Hundreds of new applicants for various positions and locations.
Increased brand awareness in local communities.
Effective tools to use at in-person events.