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Customer Journey

Grab attention online

Brand message video - Show why someone should work for EA Sween

Reinforce decision to stay at EA Sween

Anchor 1

The Client

EA Sween Company is a national food manufacturing and distribution company with facilities in multiple states.

Anchor 2

The Issue

EA Sween Company needed to hire more workers to solve their labor shortage.

Anchor 3

The Task

Create a digital hiring campaign to attract new workers.

Anchor 4

Action

Produce and direct, across multiple states, a core Brand Message Video for  EA Sween Careers homepage.

 

Develop media buying strategy and develop/execute a micro-content (short, promotional videos) strategy.

 

Produce and direct multiple employee testimonials for website and re-targeting purposes.

Anchor 5

Results - Hundreds of new applicants for various positions and locations.

Increased brand awareness in local communities.

 

Effective tools to use at in-person events.

Want a strategy to build your brand?

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