Customer Journey
Brand Anthem - Brand anthem video for cold audiences
What is Community Solar? - Landing page video for warm audiences
Nautilus Subscriber - Content for retargeting
Organic social media content for Warm Audiences
Land Owner Testimonials - Content to attract other landowners to the program
Nautilus Solar Content Flow Chart
The Client
Nautilus Solar Energy is a community solar platform that provides clean energy to the grid and discounts energy users’ monthly bills
The Issue
Nautilus Solar Energy is experiencing growth pains due to their rapid acquisition of new solar projects and ever-increasing demand.
The Task
Acquire new customers from diverse backgrounds in new states in a more cost effective way than door-to-door salesmen.
Educate consumers about what community solar is and its benefits.
Attract new land-owners, so NSE can build more solar farms.
Action
Provide expertise to NSE’s internal marketing team, web design agency, and media buying agency on an overall digital strategy to tell the right story, to the right audience, at the right stage in the customer journey.
Produce a high-end brand anthem video to convert cold audiences into warm audiences across multiple social media platforms - both paid and organic.
Create education videos for NSE’s website that clearly explain what community solar is and why NSE is the solution.
Develop an organic social media strategy to bring new leads in the pipeline and retain customers for the long term.
Work with media buying agency to develop complex retargeting sequences to increase conversions
Results - Ongoing